Hernando Abella

Hernando Abella

Author of 55+ programming books with over a decade of experience. From Python to Rust, I create hands-on resources that turn beginners into confident developers.

Next.jsTypeScriptTailwind CSSNode.jsPythonRustPostgreSQLDocker

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Tech Stack

Frontend

Next.jsReactTypeScriptJavaScriptTailwind CSSFramer Motionshadcn/uiReact QueryZod

Backend & API

Node.jsPythonGraphQLFastAPISocket.ioGo

Database & ORM

PrismaPostgreSQLRedisMongoDBTursoSQL Server

DevOps & Infra

DockerVercelAWSCloudflareNginxLinuxGitGitHub

Payments & Email

StripeResend

Languages & Runtimes

TypeScriptJavaScriptPythonGoRustpnpm

Business Transformation

The complete package to organize your business.

Instead of selling you a website or a piece of software, I deliver a full transformation: I diagnose how your business runs, build the systems that organize it, automate the busywork, and give you a digital presence that grows — so your day-to-day finally runs smoother.

How I work

We meet to understand your business, its challenges, and your goals.
I deliver a diagnosis and a digital roadmap tailored to your operation.
We build the system, automations, and presence that organize your business.
You get a working, integrated solution with training and ongoing support.

Diagnosis & Digital Roadmap

We start by understanding how your business actually runs. I audit your processes, find what's slowing you down, and map a clear roadmap to organize your operation.

Audit of your daily operations and bottlenecks
Map of customers, sales, and internal workflows
Prioritized plan focused on real business impact
Clear budget and timeline with no surprises

Investment

From $290 USD

Book a call
Popular

Your Business Operating System

A custom platform that centralizes your whole operation — customers, quotes, invoices, inventory and reports — so your team stops juggling spreadsheets and chat threads.

Centralized customers, products, and inventory
Automated quotes, invoices, and reminders
Real-time dashboards to make decisions fast
Access from any device with users and permissions

Investment

From $990 USD

Book a call

Automation, AI & Growth

Put your business to work while you sleep. I automate repetitive tasks, connect your channels, and add AI so you and your team save hours every single week.

Automation of repetitive, manual daily tasks
AI assistants for quotes, replies, and follow-ups
Leads and orders captured and organized automatically
Reports that show what's working and what to improve

Investment

From $590 USD

Book a call
Complete Package

One integrated transformation — everything included.

Strategy, system, automation and presence delivered as a single, connected engagement so your business is organized end to end — not a pile of disconnected tools.

Business diagnosis & strategy
Custom management system
Professional, conversion-ready website
Automation & AI integrations
Training for you and your team
Ongoing support & improvements

Investment

Custom quote

Scoped after your diagnosis call

Book a call

How We Work

From idea to launch — a clear path forward.

Our process is designed so you always know what stage your project is in. Swipe or scroll through the steps.

Step 1

Initial Meeting

We discuss your business, goals, and website needs to understand exactly what you want to build.

Step 2

Concept Demo

We create an initial visual proposal using AI tools so you can preview the style, structure, and direction before development begins.

Step 3

Concept Review

We review the proposed design together and make adjustments until the final direction is defined.

Step 4

Approval & Deposit

Once the concept is approved, a 50% deposit is made. This reserves development time and officially starts the project.

Step 5

Material Collection

We request all necessary content: logo, photos, texts, contact info, social media, services or products.

Step 6

Domain & Setup

If you don't have a domain yet, we guide you through the purchase and handle all technical configuration.

Step 7

Development

We build your website applying the approved design and developing all agreed functionalities.

Step 8

Preview

We publish a private version so you can review the site before it goes live.

Step 9

Final Adjustments

We make the corrections included in the project to get the site ready for launch.

Step 10

Final Payment

Once the project is approved, the remaining payment is made before final publication.

Step 11

Launch

We connect the domain, run final checks, and publish the website.

Step 12

Delivery

You receive: fully functional website, admin access, basic documentation, and project invoice.

Step 13

Support & Growth

After delivery, you can hire maintenance plans, new features, SEO optimization, AI automations, and future improvements.